Fruit Attraction 2026 is over. Three days in Madrid, 6–8 October, Hall 14, booth 14E18-F — the whole range on the stand, and one product out in front of it: the kraft paper fruit tray.
The range was on the stand. The wall had a centre.
Our range is deliberate and broad: kraft paper fruit trays, PP and PET fruit trays, EPE foam netting, kraft paper absorbent pads — what a fruit shipment needs between the field and the shelf.
A show is not a catalogue. In three days a buyer picks up a lot of things and carries home one or two. So instead of spreading the wall evenly, we gave it a centre. The kraft paper tray led; the rest of the range sat around it.
That choice changed the conversations. The questions that decide an order are physical ones: does the cell wall hold when you press it, what happens to the bottom layer after three weeks at sea, does the tray still sit flat after it has been stacked, shipped and unloaded. None of that travels well by email. It needs a table, a sample and someone standing next to it who knows how it was made.
That is the whole reason we still pack up and go to Madrid.
What was in front
The kraft paper fruit tray is moulded from pure wood kraft paper, with individual cells that keep fruit separated instead of touching. It is sized for fruit that bruises at the shoulder and the base — apples, kiwis, avocados.
Beside it, the same tray with custom four-colour printing, for buyers who want their own mark on the pack. Around them, the trays in PP and PET, the EPE foam netting that cushions fruit before it needs a box, and the kraft paper absorbent pad that goes over the load to take up the condensation that builds across weeks at sea.
Why one product leads
Since 2007 — nineteen years — we have done one thing: packaging for fresh produce. Design, sampling, production, quality inspection, logistics and after-sales all happen under the same roof, which is why a question asked at the stand can be answered by the people who actually make the tray.
Our kraft paper trays have passed the same three quality gates for years: incoming paper tested for thickness consistency and fibre purity, in-production control, and a final check before loading.
The range is what we can make. What a buyer carries home is usually one product they now trust. Leading with one is not a smaller story — it is the only way a wide range becomes believable.
Thank you
To everyone who stopped at 14E18-F: thank you for the time, and for the questions. The questions were the useful part.
If you did not make it to Madrid, the samples we were handing out are the same trays we ship. Tell us the fruit and the market, and we will send the size that fits.
www.gl-bz.com Email: glbz003@gl-bz.com
Post time: Oct-09-2026